Tuesday, April 14, 2020

What Microscope Would You Use to Examine Unstained Urine Samples For The Future?

What Microscope Would You Use to Examine Unstained Urine Samples For The Future?The essay 'What Microscope Would You Use to Examine Unstained Urine Samples for The Future?' by Kristina Dobson was published in 'Receptuals' in 2020. The essay is an insightful commentary on society's habits and demands of scientific research.Dobson observes that when scientists wanted to gain a larger body of knowledge about a chemical compound, they usually first needed to use a microscope. Dobson uses this example to call attention to the power of microscopes and how it can help a person to gain a better understanding of science. Dobson also calls attention to the difficulties encountered when trying to understand the properties of something that has only been tested using a microscope. She illustrates her point with a story about one of her husband's friends.He had been dating a friend's sister who loved to cook. After a while, the friend's brother became convinced that he could easily find out every thing that the friend was afraid to know about a certain product. In his quest to find out what was in some of the mystery food products, he used a microscope and found out that some of the things in those foods were very dangerous.The story concludes with Dobson writing, 'The answer is never in his microscope, of course. Perhaps, the answer is simply that he never stopped to think that he really didn't want to know.'The essay is also reminiscent of a chapter titled 'An Elicited Conversation' from 'Etymology: An Introduction' by Reuben Palmer. Palmer writes about another writer who had an epiphany when she saw a butterfly in a photographic plate.Here's a hint, if the word 'epiphany' has no ending letter in the word 'episteme', the author is almost certainly a famous poet or playwright. Dobson discusses an experience she had with a clairvoyant while she was playing tennis. 'My eye was on the ball while my intuition was busy peering through the ground in front of me to the people who were playing tennis,' she writes.She explains that she and her friend had practiced several times a day but nothing had ever clicked. She says that when she tried to focus on the ball, she saw the moment when she met her clairvoyant guide in person.We are all exposed to so much unexplained and unverifiable information every day, I suspect we've all experienced some kind of epiphany. Perhaps you will have one soon.

Monday, April 13, 2020

Beyond Blogging

BEYOND BLOGGING: MAKING YOUR COPY STAND OUT So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless company or organization. It builds content and credibility for your web site, and it allows you to share industry news and connect with others in your industry. Problem is, everyone has a blog nowadays, from marketing gurus to Fortune 500 CEOs. Some are fantastic – interesting, with no-fluff content and good information. Some are mediocre at best. But, regardless of quality, they’re everywhere. Do a search for â€Å"copywriting blog† for instance, and you’ll get thousands of results. Ditto for â€Å"marketing blog, â€Å"advertising blog† – you name it. A blog in itself is no longer a big differentiator. Now, don’t get me wrong: I’m not saying that you should give up on blogging. But, if you really want to stand out, try some of these strategies: †¢ Get on Social Media. Social media  sites let you connect easily with potential customers and business partners. Create a profile for your business and start reaching out to people in your industry – be sure to include a link to your company web site and share your blog posts. It’s a great way to build connections in a casual setting. Even better: Start a group or forum and invite people to join you for a discussion about the latest industry news. †¢ Be Interactive. Why simply dump information on your readers when you can invite them to join the conversation? If you’ve got a blog, invite comments and make sure you respond to the readers who take the time to leave them. Have contests and invite your readers to get their creative juices flowing, whether it’s coming up with a name for a product or writing a catchy tagline. The more fun and interactive your blog is, the more likely it is to develop a following of regular readers. †¢ Leave Comments. If you’re like me, you probably have a handful of blogs that you read regularly. Next time you read something you really like, why not leave a comment? A good blog isn’t a one-way street. But remember: No sales talk. Keep comments insightful and don’t use them simply as a chance to toot your own horn. †¢ Write a Whitepaper. A whitepaper is a great way to connect with potential business partners and establish yourself as an industry expert. They’re meatier than a simple blog entry and require a lot more work, but the payoff for an interesting, well-written whitepaper is worth all the effort. †¢ Blog often. Sure, you’re busy. Projects, meetings, phone conferences, and the day-to-day business of running a business can leave you strapped for time. It’s easy to let your blog fall by the wayside in favor of more urgent deadlines. But, your blog doesn’t do you any good if you’re only posting once every six months. Set aside some blogging time at least once a week to keep your content fresh and give readers a reason to come back. Got any tips for making your blog stand out? I’d love to hear them.