Social Media Marketing Essay Example | Topics and Well Written Essays - 500 words

Social Media Marketing - Essay Example Its presence on Facebook has meant that the Facebook users can put a â€Å"like† on the fan page and comment on different products offered by Fantasia Hookah Tobacco. What is more important, the community members can interact with each other via social networking (Veer, 2011). It is important to understand the psychographics and demographics of the people who like this page and want to be a part of what Fantasia Hookah Tobacco has to offer to them through the Internet. The professional enhancement of Fantasia Hookah Tobacco would be measured by the people who join it on Facebook and the way it is able to offer them a range of possibilities through Facebook. In my opinion, it is crucial to touch upon quite a few pointers as they remain domineering as far as the delivery of social media marketing realms is concerned. One of my goals is to realize the way Fantasia Hookah Tobacco is able to transgress boundaries and reach out to people who are taken as the most appropriate ones when it comes to the Facebook platform. However, this requires extra surveillance and caution on the part of my research as it is important to be sure that wastage does not come about and that there are immense areas where growth and development of Fantasia Hookah Tobacco occur (James, 2011). College students must get attracted by the Facebook platform and if they do not like this page and seem disinterested in visiting the webpage, it will mean wastage. Fantasia Hookah Tobacco looks up to the marketing that is being done on the Facebook platform as, in my opinion, it can entice the young ones into something that is cool and trendy, as well as warrant their attention in due course of time. I would receive instant feedback from them as far as the tobacco products are concerned and employ this feedback to good effect, which should eventually boost the business in the long run (Wunker, 2012). This will make things running in proper order for Fantasia

Building an Innovation Strategy Assignment Example | Topics and Well Written Essays - 2000 words

Building an Innovation Strategy - Assignment Example This theory clearly states that there are stages of adoption of innovation, which starts with awareness, followed by interest, evaluation, trial, and finally adoption (Rogers, 2010). Rogers also suggested that there are factors affecting diffusion of innovation. These include innovativeness, risk-taking and age, resistance to change, innovative attitudes and values (Rogers, 2010). In other words, innovation cannot easily be gained, because it is affected by some individual or personal characteristics (Rogers, 2010). If personal characteristics are directed towards the same goal that will lead to the successful implementation of innovation, then at some point, Rogers’ idea will guarantee us of the achievement of innovativeness linked to risk-taking behavior and age, and the level of resistance to change, and innovative attitudes and values. In reality, the level of innovativeness of every individual varies. There are individuals who are earlier in adopting an innovation compare d to the other members within the entire social systems. Based on the idea of Rogers, this variation will be a remarkable barrier to successful implementation of innovation, because not everyone will have to hold on to the same level of innovativeness. Innovativeness simply is about opportunity at some point or to which it is being presented first. However, not all individuals have the same level of risk-taking behaviors and even age. According to Roger, this factor will have to matter because older managers are less likely to take risks as empirically observed. Even people are also hesitant to accept transition, such as acceptance of new technology as the effect. This is a remarkable manifestation of the individual’s nature to resist change. Finally, there are situations that influenced people attitudes or values because of certain situations. According to Rogers, these are remarkable factors that will influence the level of innovation that will take place in an organization . However, contrary to the idea of Rogers, Joseph Schumpeter argued that innovation can be seen as â€Å"creative destruction† waves allowing it to restructure the entire market for the advantage of those who are able to grasp discontinuities faster (McCraw, 2009). In other words, this theory establishes the point that capitalists have continued enhancement of the existing structure, by administering it, but this can only possibly bring the idea of the cycle between creation and destruction. There is therefore a cycle of things concerning innovation if one will take into account the idea of Schumpeter. This may therefore place some certain firms in â€Å"Open Innovation† by which there is a dominant element of becoming flexible in the use of several business models (Hafkesbrink, Hoppe and Schlichter, 2010). The above concepts and theories closely illustrate the success factors for people and innovation. Next to this point is concerning the organisation design models th at drive innovation. Any effective organizational design models that exist at present are good at aligning business strategies and objectives to guarantee that resources are efficiently

Post high school plan Essay Example for Free

Post high school plan Essay Youve just arrived at your office, which you share with a colleague, and it looks as if its going to be another frustrating day. Your side of the office is neat as a pin and incredibly well organized. You always arrive at work on time and you take care not to talk loudly when youre on the phone, so that you dont disturb your office mate.  Your colleague, however, is the exact opposite. Empty cups and stacks of dusty files litter his side of the office. He often rushes into the office late, and he sometimes puts the radio on while hes working, which breaks your concentration. You love your work, but dread coming into the office every day, simply because you dont like sharing your space with your colleague. He drives you crazy, and you often argue. If you thought about it, youd quickly recognize that theres conflict between you because the two of you have completely different working styles. Once youd realized this, youd have a starting point for thinking about how you could work together more effectively. All of us experience conflict like this at work. Conflict can be useful, since it can push conflicting parties to grow and communicate, and it can improve conflicting ideas. However, this can only happen if we understand why the conflict is there in the first place. Once weve identified the root of the problem, we can take the right steps to resolve it. In this article, well look at eight common causes of conflict in the workplace, and well explore how you can use them to manage conflict more effectively. About the Eight Causes According to psychologists Art Bell and Brett Hart, there are eight common causes of conflict in the workplace. Bell and Hart identified these common causes in separate articles on workplace conflict in 2000 and 2002. The eight causes are: 1.Conflicting resources. 2.Conflicting styles. 3.Conflicting perceptions. 4.Conflicting goals. 5.Conflicting pressures. 6.Conflicting roles. 7.Different personal values. 8.Unpredictable policies. You can use this classification to identify possible causes of conflict. Once youve identified these, you can take steps to prevent conflict happening in the first place, or you can tailor your conflict resolution strategy to fit the situation. How to Use the Tool Lets take a closer look at each of the eight causes of workplace conflict, and discuss what you can do to avoid and resolve each type. 1. Conflicting Resources We all need access to certain resources – whether these are office supplies, help from colleagues, or even a meeting room – to do our jobs well. When more than one person or group needs access to a particular resource, conflict can occur. If you or your people are in conflict over resources, use techniques such as Win-Win Negotiation or the Influence Model to reach a shared agreement. You can also help team members overcome this cause of conflict by making sure that they have everything they need to do their jobs well. Teach them how to prioritize their time and resources, as well as how to negotiate with one another to prevent this type of conflict. If people start battling for a resource, sit both parties down to discuss  openly why their needs are at odds. An open discussion about the problem can help each party see the others perspective and become more empathic about their needs. 2. Conflicting Styles Everyone works differently, according to his or her individual needs and personality. For instance, some people love the thrill of getting things done at the last minute, while others need the structure of strict deadlines to perform. However, when working styles clash, conflict can often occur. To prevent and manage this type of conflict in your team, consider peoples working styles and natural group roles when you build your team. You can also encourage people to take a personality test, such as the Myers-Briggs Personality Test . This can help them become more accepting of other peoples styles of working, and be more flexible as a result. 3. Conflicting Perceptions All of us see the world through our own lens, and differences in perceptions of events can cause conflict, particularly where one person knows something that the other person doesnt know, but doesnt realize this. If your team members regularly engage in turf wars or gossip, you might have a problem with conflicting perceptions. Additionally, negative performance reviews or customer complaints can also result from this type of conflict. Make an effort to eliminate this conflict by communicating openly with your team, even when you have to share bad news. The more information you share with your people, the less likely it is that they will come up with their own interpretations of events. Different perceptions are also a common cause of office politics. For instance, if you assign a project to one person that normally would be  someone elses responsibility, you may unwittingly ignite a power struggle between the two. Learn how to navigate office politics , and coach your team to do the same. 4. Conflicting Goals Sometimes we have conflicting goals in our work. For instance, one of our managers might tell us that speed is most important goal with customers. Another manager might say that in-depth, high-quality service is the top priority. Its sometimes quite difficult to reconcile the two! Whenever you set goals for your team members, make sure that those goals dont conflict with other goals set for that person, or set for other people. And if your own goals are unclear or conflicting, speak with your boss and negotiate goals that work for everyone. 5. Conflicting Pressures We often have to depend on our colleagues to get our work done. However, what happens when you need a report from your colleague by noon, and hes already preparing a different report for someone else by that same deadline? Conflicting pressures are similar to conflicting goals; the only difference is that conflicting pressures usually involve urgent tasks, while conflicting goals typically involve projects with longer timelines. If you suspect that people are experiencing conflict because of clashing short-term objectives, reschedule tasks and deadlines to relieve the pressure. 6. Conflicting Roles Sometimes we have to perform a task thats outside our normal role or responsibilities. If this causes us to step into someone elses territory, then conflict and power struggles can occur. The same can happen in reverse – sometimes we may feel that a particular task should be completed by someone else. Conflicting roles are similar to conflicting perceptions. After all, one team member may view a task as his or her responsibility or territory. But when someone else comes in to take over that task, conflict occurs. If you suspect that team members are experiencing conflict over their roles, explain why youve assigned tasks or projects to each person. Your explanation could go a long way toward remedying the pressure. You can also use a Team Charter to crystallize peoples roles and responsibilities, and to focus people on objectives. 7. Different Personal Values Imagine that your boss has just asked you to perform a task that conflicts with your ethical standards. Do you do as your boss asks, or do you refuse? If you refuse, will you lose your bosss trust, or even your job? When our work conflicts with our personal values like this, conflict can quickly arise. To avoid this in your team, practice ethical leadership : try not to ask your team to do anything that clashes with their values, or with yours. There may be times when youre asked to do things that clash with your personal ethics. Our article on preserving your integrity will help you to make the right choices. 8. Unpredictable Policies When rules and policies change at work and you dont communicate that change clearly to your team, confusion and conflict can occur. In addition, if you fail to apply workplace policies consistently with members of your team, the disparity in treatment can also become a source of dissension. When rules and policies change, make sure that you communicate exactly what will be done differently and, more importantly, why the policy is changing. When people understand why the rules are there , theyre far more likely to accept the change. Once the rules are in place, strive to enforce them fairly and consistently. Tip: Although Bell and Harts Eight Causes of Conflict provide a useful framework for identifying common causes of conflict in the workplace, they dont explore how to deal with conflict. So make sure that you know how to resolve conflict effectively, too. Key Points Psychologists Art Bell and Brett Hart identified eight causes of conflict in the early 2000s. The eight causes are: 1.Conflicting resources. 2.Conflicting styles. 3.Conflicting perceptions. 4.Conflicting goals. 5.Conflicting pressures. 6.Conflicting roles. 7.Different personal values. 8.Unpredictable policies.

Public Interest Immunity in Protecting Informants

Public Interest Immunity in Protecting Informants Introduction The role of informants in an investigation is crucial as the information provided by an informant may be the only piece of evidence or clue available to the law enforcement agencies. So, it is critical that some clarity is drawn in identifying the rights of the informants and how and when the law should protect them. It can be argued that adding clarity to this area of law will inform and motivate informants to facilitate investigations when required. The aim of this essay is to explore the role of law in public interest immunity (PII) to protect informants as a class. As a result, this essay will explore the rights of informants and the role of law in protecting them under the principles of public interest immunity (PII). This essay will explore case law and legislation to critically analyse the role of law in PII to protect informants as a class in the following paragraphs. In doing so, this essay will argue that informants as a class should be protected by the law under the princi ples of public interest immunity. Public Interest Immunity (PII) Generally, there is public interest in protecting the identity of those who provide important information to the police, that is, the informants. As a result, the disclosure of their identity or any material that has the potential to reveal their identity is restricted through case law. However, deriving from English common law, a judge has the discretion to reveal the identity of the informant if it helps establish the fact that the accused in the relevant case is innocent. One of the statutory instruments that applicable is section 21 of the Criminal Procedure and Investigations Act 1996[1] (CPIA 1996). In R v Chief Constable of the West Midlands ex parte Wiley[2], it was Lord Templeman who stated that, based on the principles of public interest immunity, the disclosure of information can be denied which is pertinent to the case and also important in the determination of the proceeding in question. Hence, the only reason to deviate from this is if public interest demands for it.[3] Therefore, there must be equality of arms[4] in public interest immunity (PII). The thrust of the principle of public interest immunity to refuse disclosure of relevant material is on the ground that to do so would harm the public interest. However, disclosure can be refused if material might be privileged, material might be lost, and material might be difficult to get hold of. In civil proceedings, the procedure is carried out according to Order 24 of the Rules of the Supreme Court and to withhold is specifically stated in rule 15 which states that, 15. The foregoing provisions of this Order shall be without prejudice to any rule of law which authorises or requires the withholding of any document on the ground that the disclosure of it would be injurious to the public interest.[5] It is clear from rule 15 that public interest is the ultimate factor to be considered in cases of public interest immunity. For conciseness of argument, this essay will solely focus on informants. In criminal matters where the police refrains from disclosing the identity of the informant to the defendant, there is an overlap between the principles of common law of open justice which requires that maximum disclosure takes place as established in R v Davis, Johnson and Rowe[6] and Article 6 ECHR which is demonstrated in the vase of R v H [7]. In R v H, the House of Lords held that a trial judge should take into account all the information that are available based on the nature of the PII pursued as well as guaranteeing that the complete disclosure process does not reveal more than is required given the context of the case[8]. A similar example is noted in the case of Al Rawi v Security Service[9], several men claimed for damages as they have been detained by foreign forces including places like Guantanamo Bay and claimed that the UK Security Service along with others engaged in ill treatment. In return the UK Security Service stated that they refrained from giving access to cert ain pieces of evidence and would rather be represented by special advocates[10]. It was held in this case that if governmental bodies wanted to rely on the argument of national security, they would need to rely on PII which gives them the right to do so in relation to providing protection for State interests wherever it is required[11]. The case law discussed so far provides a general overview of the attitude of the courts. However, what needs to be considered is when disclosure of the identity of the informant based on interests of justice, the protection towards the informant is still violated despite being justified by any legal reasoning or case law. Informant Rights and the Role of Law While discussing the role of informants and the role of law in protecting them, a discussion of criminal matters is warranted. It should be stated that most cases relating to PII involve civil matters even though the principles can also be applied in criminal matters where the applications are generally altered as in the case of Marks v Beyfus[12]. In Marks v Beyfus, Lord Esher stated that it was precisely recognised that it is not generally required by the witness to disclose the identity of a police informant. This is due to the significance of public interested in providing protection and as well as motivating individuals to provide information to the law and enforcement agencies. Hence, witnesses should not be asked about the identity of the informants or questions that have the potential to reveal the identity of the informants[13]. However, there are exceptions in PII. For criminal matters, if the context of the case is such that refraining from disclosing the identity of the i nformants may jeopardise the integrity of the trial by impacting on the correctness of adjudication in the case and might lead to the innocent being convicted and imprisoned. These types of cases are usually quite rare. This ratio has been given by the House of Lords in the case, R v Horseferry Road Magistrates Court, Ex p Bennett[14]. In R v Horseferry Road Magistrates Court, Ex p Bennett , the House of Lords held that in a situation where a person is charged criminally, if the person does not get justice in relation to the process, then the person should not be tried.[15] As a result, if it requires the identity of the informant to be disclosed in order to establish a defendants innocence, the court will exercise its discretion and allow the disclosure of the identity of the informant. This case reiterated the principles established in Makanjuola v. Commissioner of Police for the Metropolis[16]that public interest immunity is not a trump card vouchsafed to certain privileged playe rs to play when and as they wish. It is an exclusionary rule, imposed on parties in certain circumstances, even where it is to their disadvantage in litigation.[17] It is submitted that as discussed already in this essay, even though the innocent should get justice but compromising the identity of the informant is compromising his/her protection and confidence in law and enforcement agencies. It is a continuing duty of the court to consider the issue of disclosure and decide whether disclosure should be ordered or whether prosecution should offer no evidence which would disclose the identity of the informant[18]. It can be stated that in this kind of a circumstance, the trial judge is put in a complicated situation trying to assess in terms of whether the disclosure of the identity of the informant is actually necessary to establish that the defendant is innocent. If his decision is positive, then the disclosure must be ordered by the judge even though the threshold is quite low. Furthermore, in the case of R v Hallett[19], it was held by the Court of Appeal that a defendant should not be: à ¢Ã¢â€š ¬Ã‚ ¦deprived of the opportunity of casting doubt on the case against him.[20] Therefore, according to the court, what is necessary is a real possibility that disclosing the identity of the informant would actually benefit to the defence. The principles of public interest immunity protect the disclosure of an informers identity as well as deal with exceptions extends to the premises where the police have undertaken surveillance on a suspected individual[21]. In this kind of a circumstance, the occupiers of the premises may feel uncomfortable, vulnerable, exposed and frightened as their premises may be identify which may victimise them. This may also result in the public refraining from assisting the police with their investigations or letting law enforcement agencies to use peoples premises for surveillance purposes. Taking into account the potential danger of the occupiers of the premises, in circumstances where the occupiers do not wish to allow disclosure, it is not permitted being subject to public interest immunity. However, there can be circumstances where the disclosure of the identity of the informant becomes necessary to test the evidence put forward by the police. In the case of R v Rankine[22], the activiti es of an alleged drug dealer had been under the surveillance of police officers through the use of private premises. It was the decision of the Court of Appeal that these types of cases can be indistinguishable from the ones where police informers are involved[23]. Hence, it is inappropriate to withhold the location of the surveillance point given that restricting such information will not lead to the miscarriage of justice. In addition to this, R v Johnson (Kenneth)[24], was further explored by the Court of Appeal. The Court of Appeal held that the required basis for the prosecution to make an application to withhold the location of surveillance point[25]. In this specific case, it was required for an officer to testify that he had visited the premises and ascertained the permission of the occupiers to the potential disclosure of the identity of the premises used. Additionally, an officer with the rank of at least a chief inspector to testify that immediately before the trial he ha s visited the premises in order to identify and ascertain whether the occupiers has not changed and in any circumstance, their attitude towards the identification of the premises as well as its occupants[26]. Thus, in relation to the disclosure of the identity of informers, a qualitative judgment of the decision by the trial judge is necessary as to when a failure to disclose the location of surveillance risks occasioning a miscarriage of justice even though these types of cases are difficult. Moreover, in relation to the identity of informants, if the police are required to disclose their surveillance point, the police sometimes prefer to offer no evidence instead of comprising their source as Blake v DPP[27]. In the case of An Informer v A Chief Constable[28], the duty of care towards an informant was owed by the police Chief Constable. It was held in that case that the police definitely owed a duty of care to the informant but was not liable for his economic loss. This is also su pported by Lord Toulsons statement in Michael[29] as he states, à ¢Ã¢â€š ¬Ã‚ ¦ an example of a duty of care arising from an assumption of responsibility coupled with reliance by the claimant à ¢Ã¢â€š ¬Ã‚ ¦ The police conceded that they owed a duty of care to protect his physical well-being, and that of his family. They had assured him that they would do so and he had acted on the faith of their assurances.[30]In the Matter of A (A Child)[31]is an important case even though this decision was reversed by the Court of Appeal by ordering disclosure of the documents. By the time, the case has reached the Supreme Court, the disclosure has been made to the mother of the child as well as to the guardian and the Supreme Court decided to dismiss the appeal[32]. Deriving from these cases, it can be stated that even though the fact that a duty of care by the police owed to the defendant is clearly established, the potential of injustice as a result of nondisclosure of information and/or ident ity of the informant will not be undermined in the process. It is submitted that informants as a class should be protected at any case. Where the courts are faced with the dilemma of justice to the accused who is potentially innocent and putting the information provided by the informant to test by disclosing the identity of the informant, the courts and the police put the informants in a vulnerable position. Conclusion This essay aimed to explore the role of public interest immunity in protecting informants as a class. It can be concluded from the discussion that this is quite a complex and challenging area of law. The general rule is, disclosure is necessary if it is necessitated by the interests of justice. However, as evidenced in the case law that has been considered in this essay that there are factors that need to be taken into account. In answering the question whether law should protect informants as a class under the principles of public interest immunity, the answer is definitely yes but what is also essential to take into account is considering the balance between the necessity to restrict disclosure of the identity of the informant and the possibility of injustice towards the defendant. This is a question best left for the courts in the United Kingdom (UK). [1] Criminal Procedure and Investigations Act 1996, < http://www.legislation.gov.uk/ukpga/1996/25/contents> accessed 20 February 2017. [2] R v Chief Constable of the West Midlands ex parte Wiley [1994] 3 All ER 420. [3] Ibid, R v Chief Constable of the West Midlands ex parte Wiley. [4] International Review, The principle of equality of arms is a jurisprudential principle issued by the European Court of Human Rights and is a part of the right to a fair trial written in the (European) Convention for human rights and fundamental freedoms. accessed 22 February 2017. [5] Oder 24 of the Rules of the Supreme Court < https://www.supremecourt.uk/docs/uksc_rules_2009.pdf> accessed 19 February 2017. [6] R v Davis, Johnson and Rowe [1993] 1 WLR 613-614. [7] R v H [2004] UKHL 3, < https://www.publications.parliament.uk/pa/ld200304/ldjudgmt/jd040205/hc-1.htm> accessed 21 February 2017. [8] Ibid, R v H. [9]Al Rawi v Security Service [2011] UKSC 34 < http://www.bailii.org/uk/cases/UKSC/2011/34.html> accessed 22 February 2017. [10] Ibid, Al Rawi v Security Service [11] Ibid, Al Rawi v Security Service [12]Marks v Beyfus (1890) 25 QBD 494 [13] Ibid, Marks v Beyfus. [14]R. v. Horseferry Road Magistrates Court, ex p. Bennett (No. 2) [1994] 1 All E.R. 289, D.C. [15] Ibid, R. v. Horseferry Road Magistrates Court, ex p. Bennett. [16] Makanjuola v. Commissioner of Police for the Metropolis [ 1992] 3 All E. R. 617, C. A. (Civ. Div.) [17] Ibid, Makanjuola v. Commissioner of Police for the Metropolis. [18] Public Interest Immunity, Research Paper 96/25, 22 February 1996, < http://www.researchbriefings.files.parliament.uk/documents/RP96-25/RP96-25.pdf> accessed 21 February 2016. [19]R v Hallett [1986] Crim LR 462. [20] Ibid, R v Hallett. [21] Ibid, Research Paper 96/25. [22]R v Rankine (1986) 83 Cr. App. R. 18 [23] Ibid, R v Rankine. [24]R v Johnson (Kenneth) [1988] 1 W.L.R. 1377. [25] Ibid, R v Johnson (Kenneth). [26] Ibid, R v Johnson (Kenneth). [27] Blake v DPP [1993] 97 Cr. App. R. 169. [28] An Informer v A Chief Constable [2013] QB 579. [29] Michael v The Chief Constable of South Wales Police [2015] UKSC 2. [30] Ibid, Michael v The Chief Constable of South Wales Police. [31] In the Matter of A (A Child) [2012] UKSC 60. [32] Ibid,In the Matter of A (A Child).

The Supernatural in H.P. Lovecraft’s The Outsider Essay -- Lovecraft

The Supernatural in H.P. Lovecraft’s The Outsider One of H.P. Lovecraft’s many short stories, â€Å"The Outsider† has been praised since its publication as his most profound and meaningful. This story has been interpreted many different ways, varying from an autobiography of Lovecraft himself to several different philosophical analyses. One such interpretation, by Dirk Mosig compares the plot and settings of â€Å"The Outsider† to Lovecraft’s own doubtful views of religion and an afterlife. Mosig supports his interpretation with many facts from the story, I believe he pinpoints one very possible meaning of the story. His argument successfully uses the plot and details to convince the reader that his hypothesis is correct. In order to understand Mosig’s interpretation, one must first understand â€Å"The Outsider† and its general themes, from an unbiased viewpoint. The story begins with the narrator explaining his origins. He, a nameless creature, tells of his environment: a dark, decaying castle amid an â€Å"endless forest† of high, lightless trees. (Lovecraft) He has never seen light, nor a single living human being. He lives among crypts lined with decomposing bones and rats. He never mentions eating, but lives alone, with only the thousands of books that the castle holds as a mental way to escape from the boredom of his prison-like home. Everything he know has come from his reading of the â€Å"antique books† that line the walls of his castle. (Lovecraft) There is no escape from his world save one tall tower which seems to reach above the soaring treetops. He explains that he had once tried to escape through the forest, but became scared in the endless woods and returned before he became lost. He has... ... It seems strange that H.P. Lovecraft, who made his fortune from stories about the supernatural, would be seen as not believing in the subject which made him famous. This may subtract from Mosig’s arguments. Also, other sources suggest that this should be read as a horror story; not just for the people who saw the outsider, but also for himself, when he realized his own fate and past. Dirk Mosig’s arguments are convincing however, and his interpretation makes good sense with the complex story that is â€Å"The Outsider.† Works Cited Lovecraft, Howard Phillips. â€Å"The Outsider.† H.P. Lovecraft Library. 1921. 6 Nov. 2002 . Mosig, Dirk W. â€Å"The Four Faces of The Outsider.† Discovering H.P. Lovecraft. Ed. Darrell Schweitzer. Mercer Island, Washington: Starmont House, 1987. 6754

Global Warming is False Essay -- Environment Climate Change

A Flawed Opinion Whenever someone thinks of CO2, they think of global warming. They are reminded of Al Gore and his stance on global warming and they automatically think it is true. He has a lot of evidence to back up his theory about how global warming exists and that it is the reason animals are going extinct and also why the climate is changing. Well these facts are wrong and there is evidence to prove it. Global warming is not real and the Earth might even be in a cooling period. There so many reasons to blame people for the epidemic of this false global warming. CO2, a naturally produced gas absorbed by oceans and trees could not be the reason, so what could? Well, nothing can, none of man’s efforts to control the climate will ever succeed against the power of Earth’s natural system of warming and cooling itself. Three great reasons to discredit the theory of global warming are the reason CO2 is not a greenhouse gas, the natural climate change of the earth throughout the ages, and liberal based media’s false facts and propaganda. The great thing about CO2 is that it is not a produced greenhouse gas. John Coleman states plainly in his article to the San Diego Chamber of Commerce about the real story about CO2: â€Å"Here is the deal about CO2, carbon dioxide. It is a natural component of our atmosphere. It has been there since time began. It is absorbed and emitted by oceans. It is used by every living plant to trigger photosynthesis. And we humans, we create it. Every time we breathe out, we emit carbon dioxide into the atmosphere. It is not a pollutant. It is not smog. It is a naturally occurring invisible gas† (3). In this quote he distinguishes the difference between smog and CO2. Smog, a blend of both smoke and fog is... ...problems on fraudulent matters and it is up to the intelligent of the Earth to tell them they are wrong. Works Cited Appenzeller, Tim. â€Å"Signs From Earth.† National Geographic. 4 Feb. 2009. http://ngm.nationalgeographic.com/ngm/0409/feature1/. "Snopes.com: John Coleman on Global Warming." Snopes.com: Urban Legends Reference Pages. 20 June 2008. 4 Feb. 2009. . â€Å"Global Warming: Not So Fast." World Climate Report. 12 Feb. 2009 . Haley, James. Global Warming. New York: Greenhaven P, Incorporated, 2001. Nizza, Mike. â€Å"Failing to Deliver a Jolt on Global Warming.† 21 Apr 2008. 4 Feb. 2009.

Marketing strategies of the crescent

In the recent years, Amtrak has been forced to undertake new marketing strategies due to declining sales.   As faster and more cost effective ways of traveling have become more popular and cost effective, train travel has had some difficulty keeping up.   However, traveling by train offers some unique opportunities and experiences that are not available with other modes of transportation.   Amtrak is attempting to use these unique attributes to market its train that travels from New York City to New Orleans and back, the Crescent. Amtrak has been marketing the Crescent by emphasizing the comfort that it offers as compared to other forms of transportation.   The new marketing strategies of Amtrak compare the seats of the Crescent with the seats on an airplane and show that the seats on the Crescent more spacious as compared to the seats an airplane.   This marketing strategy is also similar to the new â€Å"travel as you wish† campaign for Amtrak Cascades which emphasizes the comfort and luxuries of traveling by train. Another marketing strategy that Amtrak has employed is by improving the quality of the meals that are served since the Crescent is also equipped with a dining car which serves full meals that are cooked fresh aboard the train.   The menu on board the Crescent has a wide variety of choices to select from and the quality of the food is much better than typical airline food.   In line with this marketing plan, Amtrak has also kept the prices of foods and beverages in its dining car and snack bar reasonable to provide the passenger with all the eating opportunities possible. The marketing strategies for the Crescent that have been utilized by Amtrak also emphasize the fact that train travel is more convenient and enjoyable than any other mode of land transportation, especially for families.   Unlike traveling by car or any other mode of land transportation, traveling by train allows passengers to sit back and enjoy the ride. There is no more need to worry about taking a wrong turn or trying to navigate by using folded maps that are inaccurate or outdated or even finding a nice place to use the restroom.   Amtrak capitalizes on this advantage by marketing its services to families with children by offering discounted rates for children traveling with adults.   This makes train travel a great experience for the entire family because it also allows the children to wander around on board the train as opposed to being confined to the backseat of a car. Boarding a train has also been made much easier by Amtrak to the extent that is has made this even easier than boarding an airplane.   The passengers can avoid long lines and are allowed to keep most of their luggage within easy access of their seat.   This is even better than airplanes which only allow hand carried items of limited dimensions to be stored on board with the passenger and cause a certain level of inconvenience for the passenger, not only during boarding but also upon arrival and waiting at the luggage claim area. Another inconvenience caused by traveling by airplane which Amtrak has used to its advantage it by allowing the use of cellular phones throughout the duration of the train ride.   This advantage appeals to those who have important business to conduct but still prefer to travel comfortably.   The cellular phone use allows businessmen and bankers to be on top of their work while enjoying the many fine facilities and comforts that the Crescent can provide. The Crescent is sometimes equipped with an observation car that allows travelers to climb up to a second level and enjoy a panoramic perspective of their surroundings through its large windows, which unlike in an airplane, allows the train travelers to enjoy much of the scenery as they travel.   This is another advantage that the Crescent has over the modes of transportation because it allows the passenger to literally see life as it passes buy and to experience and behold first hand the breathtaking beauty of America. While there are those who criticize train travel by saying that there are to many stops along the way, the train can still sometimes be a faster option than traveling by car because of the fact that passengers can sleep on a real bed while they travel throughout the night or even during the day thus eliminating the rest stops that accompany traveling by car. The Crescent also offers such comfortable beds that even the passengers sleeping in the coach section of the train have a much more restful and revitalizing rest experience as compared to attempting to sleep in the cramp and uncomfortable seats on an airplane.   Not only does the Crescent allow passengers to be well rested for their arrival at their destination it also makes the travel time much shorter as opposed to traveling by car or by bus. Another convenient aspect of the Crescent, which Amtrak has capitalized on in its marketing strategies, is the fact that most train stations are located right in the middle of downtown business districts.   This is the reason why Amtrak has been marketing train travel as a viable alternative aggressively to business travelers.   Instead of having to go through the hassle of claiming baggage in an airport, finding a taxi, and then finally arriving at your destination, business travelers can walk or take a short subway ride to train station or from the train station to their intended destination. This saves a great deal of time and also allows these weary businessmen to maximize their work days while ensuring that they are not too stressed out or harassed as they normally would through other modes of transportation.   The fact that the Crescent also has comfortable beds and even allow the use of cellular phones provides the businessman with more opportunities to work yet at the same time not feel too harassed or troubled by the time that he arrives at this final destination. Trains are also a good option for business travelers because they are less susceptible to weather delays thus offer greater reliability.   These advantages of trains are the key points in the marketing strategies of Amtrak with respect to its Crescent Line and are the main draws for businessmen. The 9/11 attacks have also increased the volume of passengers on the Crescent Line of Amtrak as more and more Americans realize just how dependent the nation has become on a single mode of transportation which has proven vulnerable to attacks and tragedies.   The tragedy has shown that passenger rail is vital and Amtrak greatly anticipates that more and more Americans will take to traveling by train instead of by airplanes because of this incident.   The spotless record of train travel with regard to hijacking has been a great influence on many American’s decisions to travel by train instead and Amtrak has capitalized on this by giving worried travelers the security option of traveling by train. In August 2005, Hurricane Katrina may have greatly disrupted the Crescent’s route from New York to New Orleans but it also created a unique marketing opportunity for Amtrak. Amtrak used this to its advantage and worked diligently to restore train service to the New Orleans area via the Crescent within a month and a half of the aftermath caused by the hurricane and by doing so became one of the first companies to do so. Many of the railroad tracks leading to the city were severely damaged in the storm.   A press released announced the restoration of train service to the city and Amtrak officials stated that they hoped that having the city accessible by train once again would aid the city in its effort to start rebuilding.   The situation allowed Amtrak to show the people of New Orleans that Amtrak values their city and looks forward to things returning to a more normal pace in the area. Another key step in this was in November 2005, when Amtrak began offering discounted rates to passengers traveling to New Orleans.   Travelers received a twenty percent discount on fares to New Orleans.   Amtrak said they hoped that by making it more affordable, more tourists would be able to travel to New Orleans, boosting not only their sales, but the economy of the city.   The discount was also offered to assist aid workers who traveled to the city. Amtrak has also vied for the business of people traveling on cruises out of New Orleans.   Carnival and Amtrak partnered to offer twenty five percent discounts to passengers traveling on the Crescent to reach the port of New Orleans to depart on their cruise.   The two companies hope that this is an incentive for tourists to travel to New Orleans thus helping the city recover faster.   Amtrak was able to capitalize on this situation by showing that they are more than just a company that cares for the welfare of its passengers but also a company that cares for the welfare of America. These key advantages of traveling by train are also the key marketing strategies of Amtrak in increasing the volume of passengers on its Crescent Line.   The relative comfort, reliability, luxury, convenience and security which the Crescent provides is incentive enough for any businessmen or any traveler for that matter to prefer traveling by train over the modes of transportation throughout America.