You must propose a change for a real companynot a government entity Essay

You must propose a change for a real companynot a government entity. Propose a service, an idea, or a product (do not write a sales letter). You MAY write ab - Essay Example Due to the high influx of Hispanics living in USA and constant arrivals there is a need to reach them as customers. To reach them, the solution is to offer its employees a holistic approach of classes in Spanish, culture sensitivity, the differences and similarities that exist within the Hispanic community, history, traditions, and customs. It will also make the transition of obtaining positive results from international business transactions with Spanish speaking countries. Although, Hispanics come from different countries they may not be aware of the differences and the similarities. The non-Hispanics are not aware of what these differences and similarities may be. This leads to misunderstandings while communicating with their customers in the USA and while placing international calls to the Spanish speaking countries and performing business transactions. AT&T will be at an advantage point if you take the initiative to offer this holistic approach of teaching Spanish at your location while at the same time your personnel will be able to relate to the Hispanic community and Spanish speaking countries, and learn about its idiosyncrasies. It is not only important to learn a language. Coca-Cola, Nestle, and Chevrolet-NOVA were all fiasco transactions when they were accomplishing their business transactions in Thailand, Africa, and Venezuela. This was due to, in: Coca-Cola ´s case by a translation that did not take into consideration the cultural aspects; Nestle ´s case by not taking into consideration the environment and customs; and, Chevrolet-NOVA ´s case for not understanding the implications of the word NOVA (No Va, will not work) in Spanish. These transactions flopped. AT&T does not have to go through these motions. By contracting our language school to deliver this holistic proactive class will not only help travelers and non travelers in delivering successful business accounts (for your international expansion of the business)