Swot Analysis Of Starbucks Coffee Company Singapore Essay

1.0 Introduction This report will focus in making a PESTEL Porter’s Five Focuses of Starbucks Coffee Company Singapore. The nature of business of Starbucks is primarily coffee and beverages industry. Advanced Singapore was established in the 19th centuries by Sir Stamford Raffles. Singapore get a self-sufficient and sovereign equitable country on the 9th August 1965. With respect to 22 December 1965, it turned into a republic, with Yusof Bin Ishak as the republic s Initially President. Thereafter commenced Singapore s battle until survive and flourish ahead its identity. With the British Government s sudden demise choice in 1967 should withdraw its military from Singapore by the end of 1971, Singapore set out on develop its identity or guard drives. Singapore entered the 1970s as a politically stable state with a high economic growth rate. The populace is settled on dependent upon for Malays, Chinese, Indians and Eurasians. Starbucks opens its first store in 1971 at Seattle’s Pike Place Market, Washington, United States. As for Starbuck Singapore opens its first store in 14 December 1996 at Liat Towers. Starbucks sells premium handcrafted coffees, teas, ice beverages, food and etc. Starbucks is named after Herman Melville’s Moby Dick and their logos is influenced by the ocean – emphasizing a twin tailed siren with Greek Mythology. The ambience of the store is designed to be cosy and comfortable for patrons who is looking for peace and quiet place from home, school andShow MoreRelatedThe Swot Analysis For Starbucks1359 Words   |  6 PagesMoving towards the SWOT analysis, it is a valuable system for surveying an organization and its surroundings, condensing the primary environmental issue as circumstances and risk confronting an organization (Palmer, A.2012). 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